Photo by Adomas Aleno on Unsplash
So often we see very poor job descriptions that make you wonder “Who would want that job?”
On top of that, recruiters are tasked with taking that very unattractive job and making it attractive in order to bring our clients qualified and skilled talent. Trust me, this task is near impossible sometimes!
So why not just make the job look good from the beginning?
Creating an attractive job opening involves crafting a compelling job description and presenting the position in a way that appeals to potential candidates.
Here are some tips to make a job position attractive to job seekers:
1. Craft a Clear and Engaging Job Title
Use a job title that accurately reflects the role but is also appealing and modern.
Avoid jargon and acronyms that might confuse potential candidates.
2. Write a Compelling Job Description
Start with a Strong Opening: Begin with an engaging introduction about your company and its mission.
Focus on Impact: Describe the impact the role will have on the company, team, or projects.
Responsibilities: Clearly outline the day-to-day tasks and responsibilities of the position.
Requirements: Specify the skills, qualifications, and experience needed, but be realistic and open to diverse backgrounds.
Perks and Benefits: Highlight unique perks, benefits, and opportunities for professional development.
Company Culture: Briefly describe your company culture and values. Many candidates consider cultural fit important.
3. Emphasize Growth Opportunities
Mention opportunities for career growth and advancement within the company.
Describe any training programs, mentorship opportunities, or skill development initiatives.
4. Offer Competitive Compensation and Benefits
Ensure that your compensation package, including salary, bonuses, and benefits, is competitive within your industry and location.
Benefits like health insurance, retirement plans, flexible hours, remote work options, and paid time off can be attractive.
5. Highlight a Positive Work Environment
Emphasize a positive and inclusive work environment.
6. Leverage Employee Engagement Initiatives
If your company has employee resource groups, social events, or volunteer opportunities, mention them.
Highlight any awards or certifications your company has received as an employer of choice.
7. Be Transparent and Honest
Be transparent about the challenges of the role and the expectations from the candidate.
Authenticity can be a powerful attractor.
8. Streamline the Application Process
Ensure that the application process is straightforward
Acknowledge the receipt of applications and keep candidates informed about the process.
Do not wait several weeks to schedule a follow up interview.
9. Seek Feedback
If possible, seek feedback from current employees or industry experts about your job description and the overall attractiveness of the position.
By incorporating these strategies, you can create a job opening that not only attracts a wide pool of candidates but also ensures that the candidates applying are genuinely interested in the opportunities your company offers.
Happy Hiring!
Written by: Sandy Rivera, Recruiting Coordinator at Hunter Crown, LLC
Looking for your next great opportunity?
Have hiring and/or recruiting needs?