Preparing Your Business for Sale (And Success)


Written byBrendan Tierney, Managing Director, Head of Global Water within Raymond James’ Investment Banking Group


Run Your Business Every Day as if You’re Going to Sell It Tomorrow

In my role as a Managing Director, Head of Global Water within Raymond James’ Investment Banking Group, I am often approached by private company owners who seek assistance in monetizing their businesses.  

I advise these clients that there are “Four P’s” to a successful sale process: Preparation, Positioning, Process and Problem solving. Though the last two are very specific to each business and its objectives, situation, timing and advisors, there are best practices related to preparation and positioning that every business owner and leader could implement to potentially increase the value of the enterprise.

I frequently observe owners and management teams “beginning the sale process” six to twelve months prior to the desired close date. While this certainly provides enough time to complete everything needed as part of a sale, starting even earlier has several benefits. Primarily, many of the tasks completed ahead of a sale - such as a quality of earnings review, market study, due diligence preparation - are performed because a buyer will likely require them. The reason buyers require these, and other items, is because they find value in them - as the current owner, so should you! Completing items typically done in a sale process, as well as the others recommended below, in advance provides the time to consider and implement changes, reduces uncertainty and workload during a process, and should lead to value creation whether you’re planning to sell or hold your business. In short, the below can help you create your best business for the benefit of current and future shareholders, as well as other stakeholders, such as customers and employees.

ORGANIZATIONAL

Board of Directors

  • Put in place an experienced and capable board of directors that would inspire confidence during a sale process

  • Recruit industry experts and global leaders

Management Teams

  • Build a deep team by filling in gaps, if any, in the management team to ensure that the team will be able to lead the organization during and after the process

  • Capture key metrics of success and ensure goals are clear and well-resourced

Compensation Plans

  • Establish incentivized compensation plans to align employee and company performance

  • Create an options pool with targets that incentivize managers to achieve company milestones

Employees

  • Continue to foster collaboration and unity within the workforce

  • “Culture” is important not only to those who have helped you grow the business but to those seeking a seamless integration with a cohesive workforce

  • Offer the opportunity for employees to advance further their educations, career trajectories and retirement nest eggs

OPERATIONAL

Best Operating Practices

  • Encourage the implementation of lean, kaizen and/or other operating efficiency initiatives

  • Hold workshops and consider bringing in outside consultants

Internal Procedures

  • Institute a culture of safety by implementing company-wide and application-specific safety protocols and training

  • Publish employee handbooks and procedures and provide training on HR-related topics

Marketing

  • Develop a cohesive, global brand identity

  • Coordinate messaging across external touchpoints

FINANCIAL

Audited Financials

  • “Clean up the books” to ensure that the relevant financial statements are properly organized for external review

  • Receive audited financials from a reputable firm and avoid a turnover in firms

Well-Prepared Projections

  • Create well thought out projections that realistically forecast the company’s future financial performance

  • Use a bottoms-up / top-down approach and consider multiple factors

Balance Sheet Management

  • Implement a sophisticated ERP system and scrutinize days-based metrics

  • Improve management of operational drivers for working capital (accounts receivable, inventory and payables)

OTHER INTERNAL

Updated Agreements

  • Update any contracts or agreements that may have expired or be subject to scrutiny during due diligence by external parties

  • Prepare schedules, such as customer lease and supplier agreements

Business Continuity

  • Develop a disaster-preparedness plan and ensure key personnel are practicing their respective roles

  • Invest in back-up servers, off-site locations, and redundant communications equipment

Legal Matters

  • Proactively handle any legal, environmental and HR matters that would serve as a distraction for the company

  • Organize legal documentation, including developing clear paths to resolution 

PROCESS ENHANCEMENT TOOLS (“PET”s)

Quality of Earnings (utilized in approximately 90% of RJ-led process)

  • Hire an accounting firm to review the detailed trial balances underlying the financial statements

  • Frequently leads to finding “add-backs” related to ownership or other non-recurring costs

Market Study (utilized in approximately 75% of our process)

  • Hire a consulting firm to analyze the company’s end markets, competitive position and customers

  • Can help with determining capital allocation decisions and often uncovers opportunities 

Management Presentation Coaching (utilized in approximately 65% of our process)

  • Hire a training coach to work with the executive team and improve their messaging and presentation skills

  • Skills developed can help management’s communications with customers and buyers

I would encourage any private company owner exploring a sale to reach out to me for a collaborative consultation.  


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