Written by: Suzanne Hershman Secler, AVP, Human Capital
In my role at Baird Capital, I frequently conduct exploratory calls with individuals who have an interest in private equity (PE) or venture back companies. Perhaps they had a colleague who made the move to PE, or they have heard about the potential upside associated with equity, or they simply are curious about how this type of engagement might be different to positions they have held in the past.
Over the course of many calls, I have recognized a few key strategies that I wanted to share with you to make your exploratory call more effective:
First, prepare with the end goal in mind. In my role, I’m privileged to speak with a variety of professionals ranging from ambitious college students who are looking to break into venture capital to seasoned private equity executives who have a couple exits under their belt. Every call is unique, and every call has a different goal. Share your intentions in advance of the call to help shape a meaningful agenda. I want to be able to provide the best insights or advice during an exploratory call. Some of the most effective exploratory calls have included an agenda in advance.
Second, keep the long game in mind. In an ideal world, I would be thrilled to find a role for everyone that I meet. Unfortunately, the stars don’t always align so I recommend shifting to the mindset of “continuous connections.” As we evolve our new investment thesis, our talent needs change, and we want to have talent at the ready. Therefore, it is important to stay connected. I recommend staying in touch via email on a quarterly basis, connecting via social media, and if possible, joining a firm’s “talent network.” If there is an opportunity that isn’t quite right, we appreciate recommendations of other talent and resources. Great talent knows great talent.
Third, above all else, express gratitude. I have always appreciated the thank you emails and frankly, kept many of the handwritten notes that I have received over the years. The small touches go a long way in creating a lasting connection. How you treat me is a good indicator of how you will treat others!
Lastly, keep in mind that every firm is different. Each company has its own culture, focus, and investment thesis. Reach out to several firms to try and find one that fits best with your background, business philosophy, and goals.
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